Probably 70-90% of players will fail in the next year.
On paper, cultivated meat might seem like a no-brainer. Unlike plant-based options, which still don’t quite hit the spot for many consumers, it promises the allure of ‘real’ meat without the ethical and environmental baggage that comes with plundering our oceans and raising billions of sentient land animals for food.
In practice, however, there’s no playbook for biomanufacturing meat at scale. The funding environment has changed dramatically as investors have soured on alt proteins, and we don’t know whether consumers will pay a premium once the novelty wears off.
The media narrative around cultivated meat, which was universally positive a few years ago, has also changed dramatically over the past year: Articles about innovations in the space now compete with headlines about cancerous cells, greenwashing, vaporware, and business failures, against a backdrop of grim quarterly results from plant-based meat brand Beyond Meat.
Source: AgFunderNews - Read Complete Report
